As a marketing expert, Nicholas Bereznai constantly reviews the latest trends to ensure he offers the best marketing solutions for his clients. One thing that is always intriguing to Nicholas Bereznai is seeing what trends catch the attention of his clients. As new trends grow, you can tell when there is a real buzz. Artificial intelligence is by far the most talked about marketing tactic this year. However, Nicholas Bereznai says that AI is not a new phenomenon in digital marketing. Consider websites that would feature a pop up welcoming users to a site. This AI has been a mainstay for car dealerships and other popular online vendors for years. The difference with today's artificial intelligence is that the technology is advancing.
Today, Nicholas Bereznai, will share his thoughts on the role of AI in marketing and some of the concerns people have regarding its use.
Nicholas Bereznai notes that the reason artificial intelligence is widely talked about can be significantly contributed to ChatGPT. The idea of a tool that can complete writing tasks instantly is highly appealing to marketers on a budget. It's also incredibly frightening to many different professional marketers. Marketers who have built careers producing engaging content for their clients are left to wonder:
Only people can craft content that features personal opinions and pulls on human experiences. Every expert also has a unique journey that can't be captured via artificial intelligence. Most clients will always feel more comfortable with the direction of their content when a human is in charge. Humans can interact with a client and get to hear exactly what direction they want their content to take.
Content marketers should consider leveraging AI for specific digital marketing content. Content like:
Nicholas Bereznai sees the most significant opportunity to take advantage of tools like ChatGPT comes in the form of writing social media posts. Many businesses want to maintain a presence on platforms like Facebook, Twitter, and Instagram, but they struggle to find the time to write the posts. Having AI create hundreds of posts that can be vetted and scheduled ahead of time can be a real blessing.
People often use social media as a way to check the validity of a business. A presence on these platforms shows prospects that a business is alive and well. Nicholas Bereznai recommends starting with the basics. Posts that recognize national holidays, posts that recognize certain company milestones, and posts that introduce members of the social community to new blog content. Humans should rest assured that they will always be the driving force behind marketing initiatives. As long as people continue to work hard on their craft, AI will never be able to completely replace their contributions.
