Cameron Pohl is a professional tattoo artist, whose work was featured on Season 12 of Ink Master. In the following article, Cam Pohl discusses how fellow artists can create an attractive portfolio of work that will leave clients in awe.
Creating a portfolio is essential for tattoo artists as it serves to demonstrate their expertise and draw in potential clients. Without a curated collection of their work, establishing credibility or gaining sufficient business can be daunting. Crafting an impressive portfolio is the key to success in this business!
All artists need to be able to showcase their talents in order to stand out from the crowd. Luckily, it's not difficult! With a few helpful suggestions, Cam Pohl explains how artists can make their portfolios attract new clients.
Include High-Quality Images
Cameron Pohl says that even if the work shown is spectacular, low-quality images can make a portfolio look sloppy, and will most definitely deter potential clients. Be sure the images are clear, crisp and well-lit so potential clients get an accurate sense of skill level and attention to detail. Besides, if the artist doesn't take the time to perfect their portfolio, why should a client think they'll take the time to create perfect body art?
Show Off Different Styles
For tattoo artists looking to attract clients, Cameron Pohl says that it is essential that their portfolio showcases their ability to work with various styles and designs. Displaying images of original designs, traditional, tribal, black and gray, Japanese, watercolor or other popular drawings will demonstrate the depth of their creativity and versatility as an artist. Doing so can be instrumental in attracting new customers.
Make Sure Images Are Easily Accessible
Cameron Pohl advises that enhancing the portfolio to reach its full potential gives the artist a competitive advantage. The portfolio should also be easy to navigate so that customers can effortlessly locate their desired images while simultaneously gaining an understanding of how the artist performs their work.
Keep It Up to Date
Cameron Pohl says that tattoo artists should constantly update their portfolios with new designs. This will help ensure that their collection is always fresh and interesting, helping the artist, and the business stay ahead of the competition. It can also be beneficial to showcase any special projects or new techniques.
Showcase Client Testimonials
When it comes to finding a reliable tattoo artist, there is no better endorsement than one from a satisfied client explains Cam Pohl. Showcasing effusive comments on your website or social media will immediately communicate to potential customers that you are trustworthy and dependable. When selecting testimonials for this purpose, be sure to choose only the most glowing remarks; anything less won't do!
Demonstrate Professionalism
A portfolio should reflect a level of professionalism and attention to detail, as this is what prospective clients will want to see in their selection of artists. This means being consistent with the overall design, paying close attention to small details, and making sure the contact information is easily found.
Consider a Video Component
Cam Pohl suggests that adding videos to digital portfolios can be an effective way to set an artist apart. Videos offer more in-depth insight into the artist's work, which can potentially attract higher-paying clients, or those looking to add-on to an existing project. Additionally, videos are more engaging than images, so they can help keep viewers on the artist's page longer.
Be Different
It's important for tattooists to remember that their portfolio should be uniquely theirs. A great way to make a collection stand out is by adding in-depth information about the artist's story, experience, and process. This will help give potential clients an insight into who they are hiring to affix a permanent piece of art on their body.
Make It Easy to Share
It is essential for an artist's portfolio to be easily shareable if they want their content to receive the most exposure. To do this, Cam Pohl says to ensure there are accessible social media sharing buttons and a link to your portfolio website or page. This will make it easy for you to distribute your work without having to manually post on each platform, broadening its reach even more!
Final Thoughts
Crafting a portfolio for a tattoo artist is key to building an effective enterprise. With these easy-to-follow suggestions, an artist can make sure that their portfolio reflects their skill level, technique and professionalism - which will entice more patrons and ensure they keep coming back for additional services!
