EGG HARBOR TOWNSHIP - Members of the Greater Atlantic Partnership coalition and youths from Stand Up and REBEL held an impactful "Sticker Shock" event Nov. 10 in Atlantic County. The community-driven initiative is aimed at raising awareness about the dangers and legal consequences of providing alcohol to underage youths. It is part of ongoing efforts to reduce underage drinking in the region and promote a safer community for all.
The "Sticker Shock" campaign took place at Passion Vines Wine & Spirit Co. in Egg Harbor Township, where students affixed bright, attention-grabbing stickers to alcoholic beverage products. The stickers carried a crucial message: “Keep it Legal! It’s ILLEGAL to buy alcohol for youth under age 21. The PENALTY is up to 6 Months in Jail + $1000 FINE.”
The risk of underage alcohol consumption is higher during the holidays and this simple, yet effective reminder is designed to make consumers think twice before offering alcohol to minors by reinforcing the legal repercussions of such actions.
The event is a collaboration with the Egg Harbor Township Police Department, emphasizing the importance of community policing in keeping youth safe. Local police officers participated in the event, showing their support for the initiative and further solidifying the message of responsibility.
The primary goal of this educational campaign is to encourage adults to make responsible choices when it comes to alcohol, while educating young people about the dangers of underage drinking.
“These stickers can start an important conversation," Atlantic Prevention Resources Community Initiatives Coording Jennifer Pielhau said, It also reminds adults and parents that providing alcohol to minors isn’t generosity, it’s risky."
By involving students and engaging the community, the Sticker Shock initiative aims to create lasting awareness and promote accountability. With the continued support of law enforcement, retailers and local families, the hope is to foster a culture of responsibility and reduce alcohol consumption among youth.
The Greater Atlantic Partnership coalition, which is dedicated to substance misuse prevention, is partially funded by a Drug Free Communities grant through the Centers for Disease Control and Prevention, U.S. Department of Health & Human Services.
