Many online businesses struggle with customers abandoning their shopping carts. This means customers start to buy something but don't complete the purchase.
On average, almost 70% of carts are left empty across all businesses in 2023. On phones, a significantly higher percentage of carts are left empty (over 85%) compared to computers (over 73%). This shows you need to make buying on all devices easy. Among the reasons for this are unexpected shipping costs, a lengthy or complicated buying process, and the requirement to create an account.
Every cart left empty means a lost sale. This directly impacts your finances and hinders your online store's growth. It also harms how happy customers are and how they see your online shop.
If your checkout process isn't smooth, all your efforts to get people to your site become less effective, as many potential new customers won't complete the purchase. Additionally, if your online buying system isn't effective, it becomes challenging to collect customer information. This makes it difficult to follow up with them or encourage them to make a purchase later.
To truly increase sales and prevent customers from abandoning their carts, you need to simplify, clarify, and make the checkout process easy to use. Tools like ThriveCart offer strong solutions on how to increase checkout conversion. They give you custom checkout pages designed to make buying easy and guide customers smoothly through every step.
Making your checkout page better is extremely important for increasing sales. It's because this is the final and most crucial step for customers.
Here are tips for creating a simple and fast final checkout page that makes it much more likely someone will buy:
Making customers happy and building their trust during the buying process is crucial to encouraging website visitors to complete their purchases. Here’s how:
Offering multiple payment options helps increase sales. Modern customers prefer to choose the most convenient method for them.
Including digital wallets like PayPal, Apple Pay, and Google Pay can greatly increase sales on mobile phones. This helps the growing number of people who shop on their phones.
Additionally, "Buy Now, Pay Later" (BNPL) options can boost sales. It's because it makes more expensive items more affordable.
ThriveCart's platform supports various payment methods, including recurring payments, split payments, and pay-as-you-go options. This accommodates various customer expectations and financial preferences. This comprehensive approach ensures that every online shopper can find a suitable payment method. It makes the final purchase easier and boosts overall sales.
Utilizing smart features in your online checkout can lead to increased sales and a substantial boost in revenue per order.
Here are strong ways to encourage customers to add more to their cart without stopping their buying process:
ThriveCart's powerful sales funnels and connections enable businesses selling digital and physical products to utilize these plans seamlessly, from unlimited courses to custom product offers.
Ensuring that things work well for mobile shoppers and that pages load quickly are essential for anyone wanting to increase sales.
Autofill on mobile phones can cut down form-filling time and increase mobile sales, making it easier to enter payment information.
Easy-to-tap checkout buttons, at least 44 pixels in size, can increase mobile checkout conversion rates.
Most importantly, mobile checkout pages that load in under 3 seconds get more sales than slower pages.
By optimizing your checkout page with features designed to increase sales, you can significantly enhance your online business’s profits and customer satisfaction. Using platforms like ThriveCart allows you to utilize relevant and effective smart tools. This focus on a seamless online checkout ensures that every online shopper completes their journey with a successful purchase, resulting in increased sales and repeat business.
