PETA is making a stop in Atlantic City this week.
The “Hell on Wheels” pig truck plays a recording of squealing pigs on their way to slaughter.
It also loops a subliminal message urging people to go vegan.
The point of the traveling exhibit is to expose the meat industry’s deceitful portrayals of smiling pigs “happily” dancing their way to the dinner plate, the organization wrote in a news release.
The group plans to have the truck outside the Back Bay Ale House at noon Monday.
They also will have free samples of "smoky, savory vegan bacon."
"PETA is rolling through towns across the country, urging diners to consider who, not what, is on their plates, and has contacted restaurants along the truck’s route — including Back Bay Ale House — to offer to help them add vegan options with tips, recipes and easy-to-make favorites," the release says.
Every year, more than a million pigs die, and at least 40,000 others sustain injuries during transport to slaughterhouses, according to the organization. It’s common for pigs on the way to slaughter to suffer from heat exhaustion or even become frozen to the sides of trucks.
“Every piece of pepperoni or ham sandwich was once a thinking, feeling being who suffered a terrifying trip to a violent death,” PETA President Tracy Reiman said. “PETA’s ‘Hell on Wheels’ truck is a reminder to everyone that the meat industry is a killer, and cruelty to animals isn’t just hitting a dog—it’s failing to choose vegan meals.”
