Scott Jacobson Provides Strategies for Turning Happy Customers into Brand Advocates

Scott Jacobson is an airport advertising expert with a keen understanding of the dynamics at play in his field. He has mastered the art of not only satisfying customers, but turning them into fervent brand advocates. In the following article, Scott Jacobson delves into the strategies and tactics that set his methods apart, unveiling the secrets to cultivating a loyal customer base that sings your brand's praises from the tarmac to the terminals.

92% of shoppers trust recommendations from their peers, with American Express data saying happy customers will each tout companies to an average of 11 other individuals. The potential magnitude for customer acquisition is huge. This is brand advocacy and its colossal impact.

Brand advocates, otherwise known as brand ambassadors, will spread a businesses' message to their like-minded family and friends, who then spread it further among their circles, allowing companies countless opportunities for engagement that simply cannot be attained through any other method. However, such power is only achievable through following expert strategies.

Scott Jacobson, airport advertising expert says that whether it's providing exceptional experiences, addressing customers on a personal level, or harnessing the brand-building influence of user-generated content, industry pros speak highly of the proven methods they use to turn delighted customers into certified brand advocates

Scott Jacobson on Outstanding Experiences and Proactive Service: The Tickets to Customer Loyalty

Crafting positive experiences for customers isn't so much of a strategy for obtaining brand advocates as it is a prerequisite for any organization looking to withstand the test of time.
With such heavy competition in all sectors, businesses must provide more than just top-quality products or services that simply fulfill a need. They need to ensure every customer has an outstanding experience with their team(s).

Scott Jacobson, airport advertising expert notes that thankfully, it's always the right time for companies to reorient themselves and shift their focus to guaranteeing positive experiences. After all, customers who feel that they received fantastic service are far more likely to take the time to recommend those brands.

The same goes for being proactive. Businesses that stay at least one step ahead of consumers stand a higher chance of earning unbreakable loyalty. Additionally, pros say proactivity can take many forms, giving every brand the chance to incorporate this essential factor into their strategy.

Using live chatbots is one of the best ways businesses can offer proactive services in the modern era. These AI-powered solutions allow customers to receive swift answers to their urgent questions to save businesses time. In a similar vein, digital tools can be implemented to keep customers informed about delayed deliveries, upcoming sales events, and more, according to Scott Jacobson, airport advertising expert.

Brands who show that they care will stick in consumers' minds, boosting the likelihood of advocacy in the long run.

Customers Addressed Personally Are More Likely to Become Advocates

Scott Jacobson, airport advertising expert maintains that passionate, positive customers deserve personal recognition and appreciation. Even though this seems like an impossible task for big businesses, that truly isn't the case especially when turning customers into brand ambassadors is of top priority.

There are countless methods companies can use to make every customer feel special. Those listed below are recommended as the most successful strategies:

• Sending birthday emails with a celebratory offer inside.


• Offering customized recommendations for various products or services based on the items they've previously bought.


• Setting up email campaigns with a freebie/gift that congratulates customers on their anniversary of purchasing/subscribing.

While a brand-customer relationship isn't the same as a familial, platonic, or romantic relationship, it's still a connection that requires nurturing and attention to flourish. By helping these relationships thrive, businesses exponentially boost the likelihood of customers turning into advocates for their products or services.

Brands Who Act on Feedback Increase Advocacy Chances

Scott Jacobson, airport advertising expert says that all companies ask for feedback, but it's those that actually take it to heart that reap the ever-growing rewards of advocacy. It's a two-way street, after all. Again, it's all about being proactive so that consumers feel respected, heard, and valued.

Periodic and post-contact surveys are great feedback-acquiring methods, as Vocalcom suggests. However, the methods adopted by companies depend on their target market; many modern shoppers prefer interactive chatbots that walk them through the process of providing feedback.

Scott Jacobson, airport advertising expert notes that upon collecting this information, businesses must take action on the provided recommendations a Nielsen study confirmed that 84% of consumers stated sometimes/always taking action on personal recommendations greatly contributes to an outstanding experience.

User-Generated Content Makes It Easy for Consumers to Turn Into Ambassadors

People often post aesthetic photographs on Instagram and other platforms, showing off products they've purchased from brands they've loved.

Scott Jacobson, airport advertising expert reports that companies can capitalize on these major promotional opportunities and boost their chances of acquiring brand ambassadors by engaging with these posts with encouraging comments and likes. Businesses can even encourage user-generated content through various challenges and contests for enhanced results.