Joining the ranks of sellers on Amazon is an exciting venture, but it also comes with a ton of competition. There are millions of other merchants vying for those coveted buy boxes and spots at the top of search results. As a new seller, you can't just wing it when it comes to marketing if you want to rise above the noise.
Luckily, we're here to share some insider tips and tactics that will help you seriously kickstart your Amazon marketing strategy. With a little know-how and strategic effort right from the beginning, you can start driving consistent sales and growth instead of getting lost in the sea of sellers. Let's dive into the top Amazon marketing tips every new merchant needs to implement!
Nail Your Product Listings
Sure, this may seem like Marketing 101 but you'd be surprised how many sellers drop the ball here. Having optimized and ultra-compelling product listings is make-or-break for success on Amazon's platform. Nobody is going to buy from you if your titles are weak, bullets are boring, descriptions are sparse, and images are low-quality.
Do deep keyword research to uncover the exact terms and phrases buyers use when searching. Infuse those high-value keywords naturally throughout your titles and bullets. But more importantly, highlight the key benefits and reasons why someone should choose your product over the competition. An
Amazon agency can help you with these strategies. Invest in professional-level photography that shows your items from multiple angles and in their best light.
Utilize Amazon Advertising
With over 2 million other merchants selling on Amazon, it's almost impossible for new sellers to get noticed through organic rankings alone. That's why leveraging Amazon's paid advertising solutions like Sponsored Product ads is an absolute must for generating sales momentum quickly. These ads essentially allow you to "rent" prime real estate at the top of search results and on competitor listings.
Along with the visibility boost, Amazon advertising provides invaluable data insights about top-performing keywords and audience targeting that you can use to further optimize your marketing approach over time. Sure, there's a learning curve to master campaign management but it's well worth the effort!
Build Your Own Email List
While your products may be listed on Amazon's platform, you don't want your entire business to be 100% reliant on the site long-term. That's an incredibly risky play that leaves you overly exposed if policies change or your listings get suppressed for any reason.
From Day 1, you need to be building an email list of your own customers and fans. An email list provides an incredibly valuable direct communication channel for making announcements, promoting sales and product launches, gathering feedback, and ultimately driving even more sales. Offer lead magnets like discounts, giveaways, and helpful resources to entice signups. You can embed calls-to-action on your Amazon pages, send follow-up emails post-purchase, and more.
Embrace Social Media
Social media platforms represent incredible opportunities for amplifying your brand's presence and directly engaging with your core audience of customers and prospective buyers. You can share behind-the-scenes looks at your business, post engaging photos/videos of your products in action, run promotions and contests, gather user-generated content for marketing purposes, and really put a personable face to your Amazon brand.
The key is to first identify which 2-3 platforms are most relevant for your specific product category and target demographic. Some great options include Instagram, Facebook, TikTok, Pinterest, and YouTube. From there, post consistently, interact genuinely with your fans and followers, and don't be afraid to experiment with different content formats.
Tell a Multimedia Story
In today's world, consumers absolutely crave multimedia and interactive content experiences. Plain ol' text and basic images aren't going to cut it if you want to truly captivate buyers and stand out from the crowd.
An awesome strategy for new Amazon sellers is to invest in producing fun and engaging product videos that showcase your items from multiple angles, share helpful how-to information, and maybe even incorporate some light humor or storytelling. You can embed these videos directly on your listings as well as share them across other marketing channels.
There's a lot to master when it comes to successfully marketing and growing your business on Amazon's incredibly competitive and complex marketplace. For expert guidance, checkout one of the best agencies,
Amazowl.
Live video streaming is another hot new marketing tactic that enables you to personally connect with an audience, provide in-depth walkthroughs and product demos, answer questions, and hopefully boost sales! User-generated review videos from customers and influencers are also a powerful form of multimedia content and social proof.
By Chris Bates
